Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion It would be great to think individuals consider all available knowledge when making a decision. But very often, the truth is different. More than ever, we need shortcuts or rules of thumb to direct our decision-making in the constantly overloaded lives we lead. Understanding these shortcuts and using them in an ethical and effective way will greatly improve your likelihood of success. Influence is authority. When the circumstance dictates, we want to be able to use it. The fact is, [...]

Every Job is a Sales Job!

Every Job is a Sales Job! How to Use the Art of Selling to Win at Work Why is it that one person feels obliged to another and what compels someone to fulfill a duty? Can one person ethically control another, in a way that leaves both parties feeling satisfied? How do we optimize influence, why are they employed optimally by only a fraction of those who could benefit from them? Based on the power of persuasion. Some people feel it's something negative when we [...]

Go to Top