by Dorinda Byers | Feb 10, 2021 | Insights
Influence: The Psychology of Persuasion It would be great to think individuals consider all available knowledge when making a decision. But very often, the truth is different. More than ever, we need shortcuts or rules of thumb to direct our decision-making in the...
by Dorinda Byers | Feb 1, 2021 | Insights
Every Job is a Sales Job! How to Use the Art of Selling to Win at Work Why is it that one person feels obliged to another and what compels someone to fulfill a duty? Can one person ethically control another, in a way that leaves both parties feeling satisfied? How do...